College 2011 mailer from Target includes more than coupons

Target Mailer to 2011 College Students

Target hits the mark in three areas

I don’t typically write about advertisements. But this one deserves the spotlight. The design, the content and the practicality of this mailer is perfectly geared toward my age group – something that I don’t find very often even in newspapers. The heavy weighted paper is also a sign that Target didn’t skimp out when they created this project. It’s a nice bright white, giving the colors a rich and pleasing tone.

1. Content is engaging and pertinent

One of my favorite aspects of this ad has to be the content. SEO (search engine optimization) specialists have already got this one figured out: good content attracts good customers (and gives better ranking to websites). I don’t see many print ads use quality content very often attract customers. This ad does.

Target mailer 2011

The content I’m referring to includes a series of six short blog-style articles peppered throughout the mailer. Written by college students, for college students, the articles offer advice on how to manage your time at college, organize your space and keep in touch with family. It’s great to see content written by peers, especially since the topics are both practical and fun to read.

2. Checklists and coupons are useful

Flip open to the front page and top of page 2 has six brightly colored columns dedicated to the college 2011 checklist – all items sold by Target, of course. But what do you expect? It’s an ad, after all. And if you want to build your own checklist, Target has an easy online layout that lets you shop and build your own personal checklist.

Target 2011 College Mailer

Scattered throughout the mailer, Target included other lists of advice and short words of wisdom from college students who have survived this particular stage of life. I’ve no doubt parents will eat this up just as much (if not more) than their children.

So sure all this is fine for freshmen who still don’t have a clue about college. Target didn’t forget the large population of students returning to college, though. Flip to page 13 and you’ll find 20 coupons, many of which I plan to utilize. Parents and students have reason to appreciate this mailer from Target.

3. Targets audience with appropriate design

Okay, love the design. The colors are bright and perfectly reflect the current trends in college dorm decoration. Page spreads utilize the space well without overcrowding, so it is far from the typical Sunday ad.

Target 2011 College Mailer

And while the prices are easy to locate for all items, they aren’t emphasized. The products stand forefront and are arranged topically. So the page on how to organize your space includes products such as shelves, over-the-door hangers and bed stands to make the most of space under the bed.

Target 2011 College Mailer

Well, that’s all for now! I’m just very grateful to see an ad target my age so well. It was fun to read through and gave me some great coupons.

I hope to cover this a little more in the future, but we’ll see.

Later! Riah

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Buy Google Plus on eBay or wait to be invited by a friend

It’s an interesting thought — Facebook no longer ruling the world. In some ways it’s hard to grasp considering how long Facebook has been around. Most of us grew up with the blue-faced social media site.

The latest and greatest Google Plus

But now there is a new social media site out to challenge the giant. It is, not surprisingly, from Google and called Google Plus. From what I’ve read, it looks like a brand new approach to social media from a search engine giant that is out to conquer the beast; in the process Google may even change the very way we find and optimize sites for the web.

While it feels too early to know what kind of impact this will actually have, I’m not ready to underestimate Google. They’ve put a lot of work into this, and apparently it is quite different from Buzz and other failed attempts at social media by google.

For those who want to get Google plus (also referred to as Google+), you’ll have to either know someone who can invite you or be one of the extremely luck ones who was invited by Google. Due to the popularity of this new test social site, those invites are really hard to find. If you’re willing to pay a little money, there are several hundred eBay sellers claiming they can get you in — for a small fee, of course.

In the meantime, enjoy Facebook. Theres no telling how much longer it will rule the world. And if you have an extra invite to Google Plus, I’m definitely looking to try it out for myself.

Note: I don’t think it’s a good idea to go and buy an invite from anyone. Google is opening and closing the window of opportunity at their discretion. So even if someone sends you an invite, it may not work unless the window is open. There’s no telling when Google Plus users will be able to invite more people, but as of a few minutes ago, it still wasn’t possible. Guess I’ll just have to keep waiting and hoping.