Why not? That’s the real question. While professionals in the newspaper business have written about the advantages of redesigning traditional newspapers, there are some differences between a college newspaper and a general newspaper redesign. First, the main reason behind a redesign of, say, the Charlotte Observer would be to drive more sales. Make the paper look fresh and maybe more people will be tempted to pick it up. However, college newspapers are not sold; we give them away. So what is our motivation to slave away on InDesign and Photoshop during the summer?
It’s a good question and one you might consider answering before committing yourself wholeheartedly to this monstrous (or small) redesign. But here are some reasons for thought that sum up why I am pursuing a redesign:
- There’s nothing quite like seeing good work published, especially when you created it. At first I only knew the extreme excitement of getting an article published, now I get to enjoy working with others and becoming way overexcited when our work gets published.
- Perhaps this should be first, but I love seeing people pick up the newspaper and actually find it interesting. I think, with this redesign, our newspaper will become more focused toward our age group and more engaging.
- I want my college newspaper to be on the cutting edge of technology and design trends. Let’s show off our awesome talent in a bold way and not hide behind a shabby design outdated 20 years ago. Other newspapers are limited by their audience, advertisements and editors. We are only limited by our imaginations…and a few common sense guidelines.
No matter how your college or university newspaper is set up, don’t settle for average. Go for the best newspaper this country has ever seen. Take your newspaper to a whole new level this year and, whatever you do, make sure you bring your readers with you. Bring it to a level above their expectations so they will be excited each week (or day) to pick up your publication.